Sammelbandbeitrag

Effectiveness of music in TV commercials : A comparison of theoretical approaches


AutorenlisteBullerjahn, C

Erschienen inMusic and manipulation : on the social uses and social control of music

HerausgeberlisteBrown, S; Volgsten, U

Jahr der Veröffentlichung2006

Seiten207-235

ISBN978-1-84545-098-4



Zitierstile

Harvard-ZitierstilBullerjahn, C. (2006) Effectiveness of music in TV commercials : A comparison of theoretical approaches, in Brown, S. and Volgsten, U. (eds.) Music and manipulation : on the social uses and social control of music. New York / Oxford: Berghahn Books, pp. 207-235

APA-ZitierstilBullerjahn, C. (2006). Effectiveness of music in TV commercials : A comparison of theoretical approaches. In Brown, S., & Volgsten, U. (Eds.), Music and manipulation : on the social uses and social control of music (pp. 207-235). Berghahn Books.


Zuletzt aktualisiert 2025-21-05 um 15:02