Conference paper

Appeared in: Proceedings of the 40st Annual Macromarketing Conference: Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice

Editor list: Shultz II, Clifford; Benton, Raymond; Kravets, Olga

Publication year: 2015

Pages: 128-144

URL: https://hdl.handle.net/10398/81260227-00f7-4bee-8c12-77234c41efff

Conference: 40th Annual Macromarketing Conference

Abstract: 

This manuscript takes a macro perspective of consumer satisfaction in order to investigate whether one can argue that consumer satisfaction with the apparel industry may compensate in a cost/benefit sense for the environmental harm caused by the production, maintenance, and disposal of apparel. We make the case that style orientations lead to more sustainable patterns than do fashion orientations. Consumers aged 16-35 were surveyed in national surveys in five countries as to their apparel usage, their fashion versus style orientations, their perspectives of sustainable fashion, and their quality of life in a variety of domains. We hypothesize that older consumers will be more style-oriented than younger consumers, and that style-orientation will be associated with higher levels of quality of life than fashion-orientation.

Harvard Citation style: Gwozdz, W., Gupta, S. and Gentry, J. (2015) “Fashion Sustainability” Inverstigated: Does Fashion or Style Generate More Life Satisfaction?, in Shultz II, C., Benton, R. and Kravets, O. (eds.) Proceedings of the 40st Annual Macromarketing Conference: Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice. Chicago: Macromarketing Society. pp. 128-144. https://hdl.handle.net/10398/81260227-00f7-4bee-8c12-77234c41efff

APA Citation style: Gwozdz, W., Gupta, S., & Gentry, J. (2015). “Fashion Sustainability” Inverstigated: Does Fashion or Style Generate More Life Satisfaction?. In Shultz II, C., Benton, R., & Kravets, O. (Eds.), Proceedings of the 40st Annual Macromarketing Conference: Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice. (pp. 128-144). Macromarketing Society. https://hdl.handle.net/10398/81260227-00f7-4bee-8c12-77234c41efff