Conference paper

Publication year: 2001

Pages: 211-216

Journal: Renewable Energy

Volume number: 22

Issue number: 1-3

ISSN: 0960-1481

DOI Link: https://doi.org/10.1016/S0960-1481(00)00016-1

Conference: World Renewable Energy Congress

Publisher: Elsevier

Abstract: 
A strategic analysis of the electricity market in Western Australia yields a market potential for renewable energy in Western Australia. However, from a purely financial viewpoint the installation of grid-connected pv-systems still is not economically viable. In this paper a balanced scorecard (BSC) is developed to capture and visualize other than financial benefits. Therefore, the BSC can be used as a marketing tool to communicate the benefits of a privately owned GCPV system to potential customers. (C) 2000 Elsevier Science Ltd. All rights reserved.

Harvard Citation style: Bach, N., Calais, P. and Calais, M. (2001) Marketing residential grid-connected PV systems using a Balanced Scorecard as a marketing tool, Renewable Energy, 22(1-3), pp. 211-216. https://doi.org/10.1016/S0960-1481(00)00016-1

APA Citation style: Bach, N., Calais, P., & Calais, M. (2001). Marketing residential grid-connected PV systems using a Balanced Scorecard as a marketing tool. Renewable Energy. 22(1-3), 211-216. https://doi.org/10.1016/S0960-1481(00)00016-1