Understanding the Role of Two-Sided Argumentation in Online Consumer Reviews: A Language-Based Perspective - Research portal of Justus Liebig University Giessen:

Conference paper

Understanding the Role of Two-Sided Argumentation in Online Consumer Reviews: A Language-Based Perspective

Authors list: Lutz, Bernhard; Pröllochs, Nicolas; Neumann, Dirk

Publication year: 2018

URL: https://aisel.aisnet.org/icis2018/datascience/Presentations/6

Conference: International Conference on Information Systems (ICIS 2018)

Abstract:

This paper examines the effect of two-sided argumentation on the perceived helpfulness of online consumer reviews. In contrast to previous works, our analysis thereby sheds light on the reception of reviews from a language-based perspective.

Authors/Editors

- Prof. Dr. Nicolas Pröllochs

Citation Styles

Harvard Citation style: Lutz, B., Pröllochs, N. and Neumann, D. (2018) Understanding the Role of Two-Sided Argumentation in Online Consumer Reviews: A Language-Based Perspective, International Conference on Information Systems (ICIS 2018), San Francisco, California, December 13-16 2018. https://aisel.aisnet.org/icis2018/datascience/Presentations/6

APA Citation style: Lutz, B., Pröllochs, N., & Neumann, D. (2018, December 13-16 2018). Understanding the Role of Two-Sided Argumentation in Online Consumer Reviews: A Language-Based Perspective. International Conference on Information Systems (ICIS 2018), San Francisco, California. https://aisel.aisnet.org/icis2018/datascience/Presentations/6