Conference paper

Publication year: 2013

Pages: 395-407

Journal: Proceedings in Food System Dynamics

Volume number: 2013

DOI Link: https://doi.org/10.18461/pfsd.2013.1325

Conference: 7th International European Forum on System Dynamics and Innovation in Food Networks

Publisher: University of Bonn, Germany

Abstract: 

Quality assurance and labeling play an important and increasing role in firms’ marketing strategies. In almost all cases, a price incentive has been stressed as the major incentive for firms to participate in such schemes. We argue here that important non-price incentives for participation in quality labeling may exist, too. In German retailing, it can be observed that discount retailers are listing more and more foods with quality labels. Processors may then participate in voluntary quality labeling in order to enter the large and growing market of discount retailers. The price-premium versus the market-entry hypothesis are analyzed theo-retically. We investigate then in an empirical hedonic pricing model for the German fruit juice market and for participation in the quality label of the Deutsche Landwirtschafts-Gesellschaft (DLG) which of the two hypotheses is consistent with the data. There is strong support for the market-entry hypothesis.

Harvard Citation style: Herrmann, R. and Bleich, S. (2013) Price Versus Non-price Incentives for Participation in Quality Labeling: The Case of the German Fruit Juice Industry, Proceedings in Food System Dynamics, 2013, pp. 395-407. https://doi.org/10.18461/pfsd.2013.1325

APA Citation style: Herrmann, R., & Bleich, S. (2013). Price Versus Non-price Incentives for Participation in Quality Labeling: The Case of the German Fruit Juice Industry. Proceedings in Food System Dynamics. 2013, 395-407. https://doi.org/10.18461/pfsd.2013.1325