The Role of Business Expectations for New Product Introductions: A Panel Analysis for the German Food Industry - Research portal of Justus Liebig University Giessen:

Journal article

The Role of Business Expectations for New Product Introductions: A Panel Analysis for the German Food Industry

Authors list: Hartl, J; Herrmann, R

Publication year: 2006

Pages: 12-22

Journal: Journal of Food Distribution Research

Volume number: 38

Issue number: 2

ISSN: 250-5458

URL: https://www.researchgate.net/publication/23944172_The_Role_of_Business_Expectations_for_New_Product_Introductions_A_Panel_Analysis_for_the_German_Food_Industry

Publisher: Fdrs Food Distribution Research Society

Abstract:
Theory suggests that business expectations are crucial for investment in
research and development (R&D) as well as for process and product
innovations. However, there are controversial theoretical predictions
about the causal linkage between business expectations and new product
introductions. In addition, most empirical studies have so far neglected
business expectations as an important determinant of new product
introductions due to absence of data. To address this shortcoming, this
study investigates whether business expectations do affect new product
introductions and whether the net impact is positive or negative. The
empirical analysis is based on panel data from 14 branches of the German
food industry over six years (1993-1998). Our findings suggest that a
strong pressure exists in stagnating or declining food industries to
respond to unfavourable expectations through new product introductions.
In addition, we identify the influence of market structure and
industry-specific variables as significant for new product
introductions.

Citation Styles

Harvard Citation style: Hartl, J. and Herrmann, R. (2006) The Role of Business Expectations for New Product Introductions: A Panel Analysis for the German Food Industry, Journal of Food Distribution Research, 38(2), pp. 12-22. https://www.researchgate.net/publication/23944172_The_Role_of_Business_Expectations_for_New_Product_Introductions_A_Panel_Analysis_for_the_German_Food_Industry

APA Citation style: Hartl, J., & Herrmann, R. (2006). The Role of Business Expectations for New Product Introductions: A Panel Analysis for the German Food Industry. Journal of Food Distribution Research. 38(2), 12-22. https://www.researchgate.net/publication/23944172_The_Role_of_Business_Expectations_for_New_Product_Introductions_A_Panel_Analysis_for_the_German_Food_Industry