Journal article

Publication year: 2013

Pages: 51-63

Journal: International Journal on Food System Dynamics

Volume number: 4

Issue number: 1

ISSN: 1869-6945

DOI Link: https://doi.org/10.18461/ijfsd.v4i1.415

Publisher: CentMa

Abstract: 
Quality assurance and labeling play an important and increasing role in
firms’ marketing strategies. In almost all cases, a price incentive has
been stressed as the major incentive for firms to participate in such
schemes. We argue here that important non-price incentives for
participation in quality labeling may exist, too. In German retailing,
it can be observed that discount retailers are listing more and more
foods with quality labels. Processors may then participate in voluntary
quality labeling in order to enter the large and growing market of
discount retailers. The price-premium versus the market-entry hypothesis
are analyzed theo-retically. We investigate then in an empirical
hedonic pricing model for the German fruit juice market and for
participation in the quality label of the Deutsche
Landwirtschafts-Gesellschaft (DLG) which of the two hypotheses is
consistent with the data. There is strong support for the market-entry
hypothesis

Harvard Citation style: Bleich, S. and Herrmann, R. (2013) Price versus Non-price Incentives for Participation in Quality Labeling : the Case of the German Fruit Juice Industry, International Journal on Food System Dynamics, 4(1), pp. 51-63. https://doi.org/10.18461/ijfsd.v4i1.415

APA Citation style: Bleich, S., & Herrmann, R. (2013). Price versus Non-price Incentives for Participation in Quality Labeling : the Case of the German Fruit Juice Industry. International Journal on Food System Dynamics. 4(1), 51-63. https://doi.org/10.18461/ijfsd.v4i1.415