Conference paper

Appeared in: Macromarketing and the Crisis of the Social Imagination. Proceedings of the 39th Annual Macromarketing Conference

Editor list: Bradshaw, A; Laamanen, M; Reppel, A

Publication year: 2014

Pages: 98-101

URL: https://www.macromarketing.org/assets/proceedings/2014-macromarketing-proceedings.pdf

Conference: 39th Annual Macromarketing Conference

Abstract: 

Collaborative consumption represents alternative modes of exchange aiming to solve incapacities of markets. This paper considers participant narratives in Collaborative Consumption Movements (CCM). These narratives provide processes through which individual participants elucidate agentic mechanisms (understandings and activities) leading to collective practices for social change in lifestyle movements engaging with everyday habits and routines. Our empirical material consists of CCM participants’ self-narratives from three European time banks. Time banks as an empirical CMM example endorse the organisation of community level social activity to strengthen the social grid, and by using an unconventional currency of time, liberating the activities from the hegemonic understandings associated with monetary value systems. Consumer self-narratives sketch the convergence of the intimate/personal and collective/public in social movement activity, ultimately envisioning how the individual and the social imagination for change converge.

Harvard Citation style: Laamanen, M., Campana, M. and Wahlen, S. (2014) Narratives of collaborative consumption movements: Imagining social change, in Bradshaw, A., Laamanen, M. and Reppel, A. (eds.) Macromarketing and the Crisis of the Social Imagination. Proceedings of the 39th Annual Macromarketing Conference. Laramie, WY, USA: Macromarketing Society. pp. 98-101. https://www.macromarketing.org/assets/proceedings/2014-macromarketing-proceedings.pdf

APA Citation style: Laamanen, M., Campana, M., & Wahlen, S. (2014). Narratives of collaborative consumption movements: Imagining social change. In Bradshaw, A., Laamanen, M., & Reppel, A. (Eds.), Macromarketing and the Crisis of the Social Imagination. Proceedings of the 39th Annual Macromarketing Conference. (pp. 98-101). Macromarketing Society. https://www.macromarketing.org/assets/proceedings/2014-macromarketing-proceedings.pdf