Contribution in an anthology
Authors list: Gwozdz, W.; Hockerts, K.; Reisch, L.A.
Appeared in: The psychology of marketing : cross-cultural perspectives
Editor list: Raab, G.; Goddard, G.J.; Ajami, R.A.; Unger, A.
Publication year: 2010
Pages: 377-384
ISBN: 978-0-566-08903-9
eISBN: 978-0-566-08904-6
Citation Styles
Harvard Citation style: Gwozdz, W., Hockerts, K. and Reisch, L. (2010) Lappset: How to market an innovative product in a highly competitive arena, in Raab, G., Goddard, G., Ajami, R. and Unger, A. (eds.) The psychology of marketing : cross-cultural perspectives. Farnham: Gower, pp. 377-384
APA Citation style: Gwozdz, W., Hockerts, K., & Reisch, L. (2010). Lappset: How to market an innovative product in a highly competitive arena. In Raab, G., Goddard, G., Ajami, R., & Unger, A. (Eds.), The psychology of marketing : cross-cultural perspectives (pp. 377-384). Gower.
