How Amazon Establishes a Global Reach in E-Tailing. End of Part 3 Case Study - Research portal of Justus Liebig University Giessen:

Contribution in an anthology

How Amazon Establishes a Global Reach in E-Tailing. End of Part 3 Case Study

Authors list: Schuhmacher, Monika C.; Heß, Silke

Appeared in: Marketing Management. A Contemporary Perspective

Editor list: Homburg, Christian; Kuester, Sabine; Krohmer, Harley

Publication year: 2013

Pages: 455-462

ISBN: 978-0-07-714604-7

Edition: 2. Edition

Authors/Editors

- Uni.-Prof. Dr. Monika Christine Schuhmacher

Citation Styles

Harvard Citation style: Schuhmacher, M. and Heß, S. (2013) How Amazon Establishes a Global Reach in E-Tailing. End of Part 3 Case Study, in Homburg, C., Kuester, S. and Krohmer, H. (eds.) Marketing Management. A Contemporary Perspective. 2. Edition. London: McGraw-Hill, pp. 455-462

APA Citation style: Schuhmacher, M., & Heß, S. (2013). How Amazon Establishes a Global Reach in E-Tailing. End of Part 3 Case Study. In Homburg, C., Kuester, S., & Krohmer, H. (Eds.), Marketing Management. A Contemporary Perspective (2. Edition, pp. 455-462). McGraw-Hill.