Meeting Abstract
Autorenliste: Schuhmacher, Monika C.; Konya-Baumbach, Elisa; Kuester, Sabine; Kuharev, Victoria
Erschienen in: Enlightened Marketing in Challenging Times
Herausgeberliste: Pantoja, Felipe; Wu, Schuang; Krey, Nina
Jahr der Veröffentlichung: 2020
Seiten: 281-282
ISBN: 978-3-030-42544-9
eISBN: 978-3-030-42545-6
DOI Link: https://doi.org/10.1007/978-3-030-42545-6_85
Konferenz: 2019 Academy of Marketing Science World Marketing Congress
Zitierstile
Harvard-Zitierstil: Schuhmacher, M., Konya-Baumbach, E., Kuester, S. and Kuharev, V. (2020) The Effectiveness of Specific Go-to-Market Strategies for Digital Innovation Adoption: An Abstract, in Pantoja, F., Wu, S. and Krey, N. (eds.) Enlightened Marketing in Challenging Times. Cham: Springer. pp. 281-282. https://doi.org/10.1007/978-3-030-42545-6_85
APA-Zitierstil: Schuhmacher, M., Konya-Baumbach, E., Kuester, S., & Kuharev, V. (2020). The Effectiveness of Specific Go-to-Market Strategies for Digital Innovation Adoption: An Abstract. In Pantoja, F., Wu, S., & Krey, N. (Eds.), Enlightened Marketing in Challenging Times. (pp. 281-282). Springer. https://doi.org/10.1007/978-3-030-42545-6_85
