Meeting Abstract
Autorenliste: von Janda, Sergej; Kuester, Sabine; Schuhmacher, Monika C.; Shainesh, G.
Erschienen in: Marketing Opportunities and Challenges in a Changing Global Marketplace
Herausgeberliste: Wu, Shuang; Pantoja, Felipe; Krey, Nina
Jahr der Veröffentlichung: 2020
Seiten: 375-376
ISBN: 978-3-030-39164-5
eISBN: 978-3-030-39165-2
DOI Link: https://doi.org/10.1007/978-3-030-39165-2_150
Konferenz: 2019 Academy of Marketing Science (AMS) Annual Conference
Zitierstile
Harvard-Zitierstil: von Janda, S., Kuester, S., Schuhmacher, M. and Shainesh, G. (2020) What Frugal Products are and Why they Matter: An Abstract, in Wu, S., Pantoja, F. and Krey, N. (eds.) Marketing Opportunities and Challenges in a Changing Global Marketplace. Cham: Springer. pp. 375-376. https://doi.org/10.1007/978-3-030-39165-2_150
APA-Zitierstil: von Janda, S., Kuester, S., Schuhmacher, M., & Shainesh, G. (2020). What Frugal Products are and Why they Matter: An Abstract. In Wu, S., Pantoja, F., & Krey, N. (Eds.), Marketing Opportunities and Challenges in a Changing Global Marketplace. (pp. 375-376). Springer. https://doi.org/10.1007/978-3-030-39165-2_150
