Conference paper
Authors list: Schuhmacher, Monika C.; Kuester, Sabine; Flötotto, Dorothee
Appeared in: The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
Editor list: Campbell, Colin L.
Publication year: 2017
Pages: 429-432
ISBN: 978-3-319-50006-5
eISBN: 978-3-319-50008-9
DOI Link: https://doi.org/10.1007/978-3-319-50008-9_118
Conference: 2011 World Marketing Congress
Citation Styles
Harvard Citation style: Schuhmacher, M., Kuester, S. and Flötotto, D. (2017) Idea Competitions in New Service Development: Co-creation with a Certain Consumer Group, in Campbell, C. (ed.) The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. Cham: Springer. pp. 429-432. https://doi.org/10.1007/978-3-319-50008-9_118
APA Citation style: Schuhmacher, M., Kuester, S., & Flötotto, D. (2017). Idea Competitions in New Service Development: Co-creation with a Certain Consumer Group. In Campbell, C. (Ed.), The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. (pp. 429-432). Springer. https://doi.org/10.1007/978-3-319-50008-9_118
