Innovation for the Bottom-of-the-Pyramid - Research portal of Justus Liebig University Giessen:

Meeting Abstract

Innovation for the Bottom-of-the-Pyramid

Authors list: Von Janda, Sergej; Kuester, Sabine; Schuhmacher, Monika C.

Appeared in: Connect. Engage. Transform

Editor list: Donduit, Jodie; Plewa, Carolin; Wilkie, Dean

Publication year: 2018

Pages: 543-543

ISBN: 978-1-877040-65-8

URL: https://drive.google.com/drive/folders/1kkgJso9NgAP_pNelajvJOJ_AU7a525-9?usp=sharing

Conference: 2018 ANZMAC Conference

Authors/Editors

- Uni.-Prof. Dr. Monika Christine Schuhmacher

Citation Styles

Harvard Citation style: Von Janda, S., Kuester, S. and Schuhmacher, M. (2018) Innovation for the Bottom-of-the-Pyramid, in Donduit, J., Plewa, C. and Wilkie, D. (eds.) Connect. Engage. Transform. p. 543. https://drive.google.com/drive/folders/1kkgJso9NgAP_pNelajvJOJ_AU7a525-9?usp=sharing

APA Citation style: Von Janda, S., Kuester, S., & Schuhmacher, M. (2018). Innovation for the Bottom-of-the-Pyramid. In Donduit, J., Plewa, C., & Wilkie, D. (Eds.), Connect. Engage. Transform. (pp. 543). https://drive.google.com/drive/folders/1kkgJso9NgAP_pNelajvJOJ_AU7a525-9?usp=sharing