Konferenzpaper
Autorenliste: Herbst, Laura; Schuhmacher, Monika C.; Kuester, Sabine
Erschienen in: Better Marketing for a Better World
Herausgeberliste: Chandy, Rajesh; Inman, Jeffrey; Moorman, Christine
Jahr der Veröffentlichung: 2017
Seiten: B-16-B-17
ISBN: 0-87757-361-1
URL: https://research.ou.nl/files/31509291/2017
Konferenz: 2017 Winter AMA Conference
Serientitel: AMA educators proceedings
Serienzählung: 28
Zitierstile
Harvard-Zitierstil: Herbst, L., Schuhmacher, M. and Kuester, S. (2017) Development Processes for Business Model Innovations: Same, Same or Different, in Chandy, R., Inman, J. and Moorman, C. (eds.) Better Marketing for a Better World. Chicago, IL: American Marketing Association. pp. B-16-B-17. https://research.ou.nl/files/31509291/2017
APA-Zitierstil: Herbst, L., Schuhmacher, M., & Kuester, S. (2017). Development Processes for Business Model Innovations: Same, Same or Different. In Chandy, R., Inman, J., & Moorman, C. (Eds.), Better Marketing for a Better World. (pp. B-16-B-17). American Marketing Association. https://research.ou.nl/files/31509291/2017
