Is There no Time like the Present? An Investigation of Hold Decisions in the Innovation Process - Forschungsportal der Justus-Liebig-Universität Gießen:

Konferenzpaper

Is There no Time like the Present? An Investigation of Hold Decisions in the Innovation Process

Autorenliste: Reinartz, Dominik; Kuester, Sabine; Schuhmacher, Monika C.

Erschienen in: Better Marketing for a Better World

Herausgeberliste: Chandy, Rajesh; Inman, Jeffrey; Moorman, Christine

Jahr der Veröffentlichung: 2017

Seiten: G-3-G-4

ISBN: 0-87757-361-1

URL: https://research.ou.nl/files/31509291/2017

Konferenz: 2017 Winter AMA Conference

Serientitel: AMA educators proceedings

Serienzählung: 28

Autoren/Herausgeber

- Uni.-Prof. Dr. Monika Christine Schuhmacher

Zitierstile

Harvard-Zitierstil: Reinartz, D., Kuester, S. and Schuhmacher, M. (2017) Is There no Time like the Present? An Investigation of Hold Decisions in the Innovation Process, in Chandy, R., Inman, J. and Moorman, C. (eds.) Better Marketing for a Better World. Chicago, IL: American Marketing Association. pp. G-3-G-4. https://research.ou.nl/files/31509291/2017

APA-Zitierstil: Reinartz, D., Kuester, S., & Schuhmacher, M. (2017). Is There no Time like the Present? An Investigation of Hold Decisions in the Innovation Process. In Chandy, R., Inman, J., & Moorman, C. (Eds.), Better Marketing for a Better World. (pp. G-3-G-4). American Marketing Association. https://research.ou.nl/files/31509291/2017