Reverse Innovation: How to Use Emerging Markets as a Source of Corporate Competitive Advantage - Forschungsportal der Justus-Liebig-Universität Gießen:

Konferenzpaper

Reverse Innovation: How to Use Emerging Markets as a Source of Corporate Competitive Advantage

Autorenliste: Von Janda, Sergej; Schuhmacher, Monika C.; Kuester, Sabine

Erschienen in: Better Marketing for a Better World

Herausgeberliste: Chandy, Rajesh; Inman, Jeffrey; Moorman, Christine

Jahr der Veröffentlichung: 2017

Seiten: I-3-I-4

ISBN: 0-87757-361-1

URL: https://research.ou.nl/files/31509291/2017

Konferenz: 2017 Winter AMA Conference

Serientitel: AMA educators proceedings

Serienzählung: 28

Autoren/Herausgeber

- Uni.-Prof. Dr. Monika Christine Schuhmacher

Zitierstile

Harvard-Zitierstil: Von Janda, S., Schuhmacher, M. and Kuester, S. (2017) Reverse Innovation: How to Use Emerging Markets as a Source of Corporate Competitive Advantage, in Chandy, R., Inman, J. and Moorman, C. (eds.) Better Marketing for a Better World. Chicago, IL: American Marketing Association. pp. I-3-I-4. https://research.ou.nl/files/31509291/2017

APA-Zitierstil: Von Janda, S., Schuhmacher, M., & Kuester, S. (2017). Reverse Innovation: How to Use Emerging Markets as a Source of Corporate Competitive Advantage. In Chandy, R., Inman, J., & Moorman, C. (Eds.), Better Marketing for a Better World. (pp. I-3-I-4). American Marketing Association. https://research.ou.nl/files/31509291/2017