Tactical launch decisions for technological innovations: The importance of customer innovativeness - Forschungsportal der Justus-Liebig-Universität Gießen:

Konferenzpaper

Tactical launch decisions for technological innovations: The importance of customer innovativeness

Autorenliste: Kuester, Sabine; Schuhmacher, Monika C.

Erschienen in: Marketing to Citizens: Going beyond Customers and Consumers

Herausgeberliste: Rita, Paulo

Jahr der Veröffentlichung: 2012

ISBN: 978-989-732-004-0

URL: https://nbn-resolving.org/urn:nbn:de:bsz:180-madoc-315833

Konferenz: 41th EMAC Conference

Autoren/Herausgeber

- Uni.-Prof. Dr. Monika Christine Schuhmacher

Zitierstile

Harvard-Zitierstil: Kuester, S. and Schuhmacher, M. (2012) Tactical launch decisions for technological innovations: The importance of customer innovativeness, in Rita, P. (ed.) Marketing to Citizens: Going beyond Customers and Consumers. Brussels: EMAC. https://nbn-resolving.org/urn:nbn:de:bsz:180-madoc-315833

APA-Zitierstil: Kuester, S., & Schuhmacher, M. (2012). Tactical launch decisions for technological innovations: The importance of customer innovativeness. In Rita, P. (Ed.), Marketing to Citizens: Going beyond Customers and Consumers. EMAC. https://nbn-resolving.org/urn:nbn:de:bsz:180-madoc-315833