Conference paper

When is the launch price of a new product (un)fair? The moderating effects of new product radicalness, customer innovativeness and expected future price reduction


Authors list Feurer, Sven; Kuester, Sabine; Schuhmacher, Monika C.

Appeared inMarketing to Citizens: Going beyond Customers and Consumers

Editor listRita, Paulo

Publication year2012

ISBN978-989-732-004-0

URLhttps://nbn-resolving.org/urn:nbn:de:bsz:180-madoc-315826

Conference41th EMAC Conference



Citation Styles

Harvard Citation styleFeurer, S., Kuester, S. and Schuhmacher, M. (2012) When is the launch price of a new product (un)fair? The moderating effects of new product radicalness, customer innovativeness and expected future price reduction, in Rita, P. (ed.) Marketing to Citizens: Going beyond Customers and Consumers. Brussels: EMAC. https://nbn-resolving.org/urn:nbn:de:bsz:180-madoc-315826

APA Citation styleFeurer, S., Kuester, S., & Schuhmacher, M. (2012). When is the launch price of a new product (un)fair? The moderating effects of new product radicalness, customer innovativeness and expected future price reduction. In Rita, P. (Ed.), Marketing to Citizens: Going beyond Customers and Consumers. EMAC. https://nbn-resolving.org/urn:nbn:de:bsz:180-madoc-315826


Last updated on 2025-21-05 at 17:02