Conference paper
Authors list: Feurer, Sven; Kuester, Sabine; Schuhmacher, Monika C.
Appeared in: Marketing to Citizens: Going beyond Customers and Consumers
Editor list: Rita, Paulo
Publication year: 2012
ISBN: 978-989-732-004-0
URL: https://nbn-resolving.org/urn:nbn:de:bsz:180-madoc-315826
Conference: 41th EMAC Conference
Citation Styles
Harvard Citation style: Feurer, S., Kuester, S. and Schuhmacher, M. (2012) When is the launch price of a new product (un)fair? The moderating effects of new product radicalness, customer innovativeness and expected future price reduction, in Rita, P. (ed.) Marketing to Citizens: Going beyond Customers and Consumers. Brussels: EMAC. https://nbn-resolving.org/urn:nbn:de:bsz:180-madoc-315826
APA Citation style: Feurer, S., Kuester, S., & Schuhmacher, M. (2012). When is the launch price of a new product (un)fair? The moderating effects of new product radicalness, customer innovativeness and expected future price reduction. In Rita, P. (Ed.), Marketing to Citizens: Going beyond Customers and Consumers. EMAC. https://nbn-resolving.org/urn:nbn:de:bsz:180-madoc-315826