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Conference paper

Development of Successful Really New Products: The “Over-Collaboration” Effect at Different Stages of the New Product Development Process

Authors list: Deker, Johannes S.; Schuhmacher, Monika C.; Kuester, Sabine

Appeared in: Marketing in a global, digital and connected world

Editor list: Brown, Tom; Swaminathan, Vanitha

Publication year: 2015

Pages: F-18-F-19

ISBN: 978-1-5108-0450-0

URL: http://s3.amazonaws.com/media.guidebook.com/service/UhYCMXRA9Sxnptdm7F4DVcg58fJvazw3/Part_F_Winter_Proceedings_2015.pdf

Conference: AMA Winter Marketing Educators' Conference 2015

Title of series: AMA Educators' Proceedings

Number in series: 26

Authors/Editors

- Uni.-Prof. Dr. Monika Christine Schuhmacher

Citation Styles

Harvard Citation style: Deker, J., Schuhmacher, M. and Kuester, S. (2015) Development of Successful Really New Products: The “Over-Collaboration” Effect at Different Stages of the New Product Development Process, in Brown, T. and Swaminathan, V. (eds.) Marketing in a global, digital and connected world. Chicago, Ill.: American Marketing Association. pp. F-18-F-19. http://s3.amazonaws.com/media.guidebook.com/service/UhYCMXRA9Sxnptdm7F4DVcg58fJvazw3/Part_F_Winter_Proceedings_2015.pdf

APA Citation style: Deker, J., Schuhmacher, M., & Kuester, S. (2015). Development of Successful Really New Products: The “Over-Collaboration” Effect at Different Stages of the New Product Development Process. In Brown, T., & Swaminathan, V. (Eds.), Marketing in a global, digital and connected world. (pp. F-18-F-19). American Marketing Association. http://s3.amazonaws.com/media.guidebook.com/service/UhYCMXRA9Sxnptdm7F4DVcg58fJvazw3/Part_F_Winter_Proceedings_2015.pdf