Meeting Abstract
Authors list: Feurer, Sven; Schuhmacher, Monika C.; Kuester, Sabine
Appeared in: Agents of change
Publication year: 2014
Conference: 2013 ANZMAC Conference
Citation Styles
Harvard Citation style: Feurer, S., Schuhmacher, M. and Kuester, S. (2014) The Role of Price When Products are Really New: Single, Dual, or Multiple, in Agents of change. Brisbane: ANZMAC. Article 111. http://pandora.nla.gov.au/pan/25410/20140311-1105/anzmac.org/conference/2013/papers/anzmac2013-164.pdf
APA Citation style: Feurer, S., Schuhmacher, M., & Kuester, S. (2014). The Role of Price When Products are Really New: Single, Dual, or Multiple. In Agents of change. ANZMAC. http://pandora.nla.gov.au/pan/25410/20140311-1105/anzmac.org/conference/2013/papers/anzmac2013-164.pdf