Communication When Pricing Alignable and Nonalignable Value-Added Services - Research portal of Justus Liebig University Giessen:

Meeting Abstract

Communication When Pricing Alignable and Nonalignable Value-Added Services

Authors list: Schuhmacher, Monika C.; Kuester, Sabine

Appeared in: Lost in translation: marketing in an interconnected world

Editor list: Karaosmanoğlu, Elif; Elmadağ Baş, A. Banu

Publication year: 2013

Pages: 191-192

Conference: 2013 European Marketing Academy Annual Conference

Authors/Editors

- Uni.-Prof. Dr. Monika Christine Schuhmacher

Citation Styles

Harvard Citation style: Schuhmacher, M. and Kuester, S. (2013) Communication When Pricing Alignable and Nonalignable Value-Added Services, in Karaosmanoğlu, E. and Elmadağ Baş, A. (eds.) Lost in translation: marketing in an interconnected world. Istanbul: Technical University. pp. 191-192

APA Citation style: Schuhmacher, M., & Kuester, S. (2013). Communication When Pricing Alignable and Nonalignable Value-Added Services. In Karaosmanoğlu, E., & Elmadağ Baş, A. (Eds.), Lost in translation: marketing in an interconnected world. (pp. 191-192). Technical University.