Contribution in an anthology

Effectiveness of music in TV commercials : A comparison of theoretical approaches


Authors listBullerjahn, C

Appeared inMusic and manipulation : on the social uses and social control of music

Editor listBrown, S; Volgsten, U

Publication year2006

Pages207-235

ISBN978-1-84545-098-4



Citation Styles

Harvard Citation styleBullerjahn, C. (2006) Effectiveness of music in TV commercials : A comparison of theoretical approaches, in Brown, S. and Volgsten, U. (eds.) Music and manipulation : on the social uses and social control of music. New York / Oxford: Berghahn Books, pp. 207-235

APA Citation styleBullerjahn, C. (2006). Effectiveness of music in TV commercials : A comparison of theoretical approaches. In Brown, S., & Volgsten, U. (Eds.), Music and manipulation : on the social uses and social control of music (pp. 207-235). Berghahn Books.


Last updated on 2025-21-05 at 15:02