Journal article

Publication year: 2015

Pages: 193-203

Journal: Mitteilungen Klosterneuburg

Volume number: 65

Issue number: 3

ISSN: 0007-5922

Publisher: Höhere Bundeslehranst. und Bundesamt für Wein- und Obstbau Klosterneuburg

Abstract: 
Regardless of their particular corporate structure and resulting challenges, German wine cooperatives have to face the international quality competition in the wine markets. This requires a homogeneous orientation of the cooperatives members to achieve the overall enterprise objectives. According to EILERS and HANF (1999), the present application of the principal-agent theory to German winegrowers' cooperatives could identify weaknesses and present solutions. It could be made clear that the conventional design of cooperative agreements, based on the calculation of the grape price with respect to sugar content, is not enough to implement a competitive strategy. Rather, incentives have to be set, inducing a demand and competition-oriented production of grapes among the members, creating a competitive positioning by a quality-oriented assortment.

Harvard Citation style: Hanf, J. and Iselborn, M. (2015) Analysis of quality interdependencies in winegrowers cooperatives, Mitteilungen Klosterneuburg, 65(3), pp. 193-203

APA Citation style: Hanf, J., & Iselborn, M. (2015). Analysis of quality interdependencies in winegrowers cooperatives. Mitteilungen Klosterneuburg. 65(3), 193-203.