Journal article

Publication year: 2012

Pages: 559-576

Journal: Journal of Business Venturing

Volume number: 27

Issue number: 5

ISSN: 0883-9026

eISSN: 1873-2003

DOI Link: https://doi.org/10.1016/j.jbusvent.2011.10.003

Publisher: Elsevier

Abstract: 
We employ two study designs for a more detailed examination of creativity in the opportunity identification process. We employ a correlational field study to test the hypothesis that divergent thinking affects venture growth through business idea generation. We use an experimental design to test the hypothesis that diversity of information moderates the effect of divergent thinking on business idea generation. Analyses based on 98 business owners across both study designs supported our hypotheses. Combining the findings from both designs points to boundary conditions of theories suggesting constraining information; this may weaken the indirect effect of divergent thinking on venture growth. (C) 2011 Elsevier Inc. All rights reserved.

Harvard Citation style: Gielnik, M., Frese, M., Graf, J. and Kampschulte, A. (2012) Creativity in the opportunity identification process and the moderating effect of diversity of information, Journal of Business Venturing, 27(5), pp. 559-576. https://doi.org/10.1016/j.jbusvent.2011.10.003

APA Citation style: Gielnik, M., Frese, M., Graf, J., & Kampschulte, A. (2012). Creativity in the opportunity identification process and the moderating effect of diversity of information. Journal of Business Venturing. 27(5), 559-576. https://doi.org/10.1016/j.jbusvent.2011.10.003