Journal article

Publication year: 2024

Journal: i-Perception

Volume number: 15

Issue number: 4

ISSN: 2041-6695

DOI Link: https://doi.org/10.1177/20416695241258748

Publisher: SAGE Publications

Abstract: 

We present a practical example for the phenomenon of color assimilation. We describe the advances in research on color assimilation from von Bezold, to Albers and Munker, and provide a compelling example of the recently described "Confetti-illusion" by Novick. Our research introduces a novel aspect by showing how unripe and greenish looking oranges can be perceived as ripe and vibrantly colored when viewed through an orange net. These findings highlight the significant implications of color assimilation in everyday consumer environments, offering a fresh perspective on how visual perception can be manipulated.

Harvard Citation style: Gegenfurtner, K. (2024) Perceptual ripening of oranges, i-Perception, 15(4), Article 20416695241258748. https://doi.org/10.1177/20416695241258748

APA Citation style: Gegenfurtner, K. (2024). Perceptual ripening of oranges. i-Perception. 15(4), Article 20416695241258748. https://doi.org/10.1177/20416695241258748