Sammelbandbeitrag
Autorenliste: Reisch, L.; Gwozdz, W.
Erschienen in: Marketing, Food and the Consumer : Festschrift in Honour of Klaus G. Grunert
Herausgeberliste: Scholderer, J.; Brunsø, K.
Jahr der Veröffentlichung: 2013
Seiten: 189-200
ISBN: 978-1-78273-526-7
Zitierstile
Harvard-Zitierstil: Reisch, L. and Gwozdz, W. (2013) Smart Defaults and Soft Nudges: How Insights From Behavioral Economics Can Inform Effective Nutrition Policy, in Scholderer, J. and Brunsø, K. (eds.) Marketing, Food and the Consumer : Festschrift in Honour of Klaus G. Grunert. Harlow: Pearson Education Limited, pp. 189-200
APA-Zitierstil: Reisch, L., & Gwozdz, W. (2013). Smart Defaults and Soft Nudges: How Insights From Behavioral Economics Can Inform Effective Nutrition Policy. In Scholderer, J., & Brunsø, K. (Eds.), Marketing, Food and the Consumer : Festschrift in Honour of Klaus G. Grunert (pp. 189-200). Pearson Education Limited.
