Journalartikel

Jahr der Veröffentlichung: 2005

Seiten: 49-55

Zeitschrift: MIT sloan management review

Bandnummer: 47

Heftnummer: 1

ISSN: 1532-9194

URL: https://sloanreview.mit.edu/article/the-keys-to-rethinking-corporate-philanthropy/

Verlag: Massachussetts Institute of Technology

Abstract: 

Although the relevance of corporate philanthropy is widely accepted, few companies achieve significant, lasting societal impact because most lack a cohesive strategy. Effective philanthropy must be run no less professionally than the core business.

Harvard-Zitierstil: Bruch, H. and Walter, F. (2005) The Keys to Rethinking Corporate Philanthropy, MIT sloan management review, 47(1), pp. 49-55. https://sloanreview.mit.edu/article/the-keys-to-rethinking-corporate-philanthropy/

APA-Zitierstil: Bruch, H., & Walter, F. (2005). The Keys to Rethinking Corporate Philanthropy. MIT sloan management review. 47(1), 49-55. https://sloanreview.mit.edu/article/the-keys-to-rethinking-corporate-philanthropy/