Journal article

Publication year: 2005

Pages: 49-55

Journal: MIT sloan management review

Volume number: 47

Issue number: 1

ISSN: 1532-9194

URL: https://sloanreview.mit.edu/article/the-keys-to-rethinking-corporate-philanthropy/

Publisher: Massachussetts Institute of Technology

Abstract: 

Although the relevance of corporate philanthropy is widely accepted, few companies achieve significant, lasting societal impact because most lack a cohesive strategy. Effective philanthropy must be run no less professionally than the core business.

Harvard Citation style: Bruch, H. and Walter, F. (2005) The Keys to Rethinking Corporate Philanthropy, MIT sloan management review, 47(1), pp. 49-55. https://sloanreview.mit.edu/article/the-keys-to-rethinking-corporate-philanthropy/

APA Citation style: Bruch, H., & Walter, F. (2005). The Keys to Rethinking Corporate Philanthropy. MIT sloan management review. 47(1), 49-55. https://sloanreview.mit.edu/article/the-keys-to-rethinking-corporate-philanthropy/