Configural theory of why people shop for clothes: personal-attribute explanations of four stalwart segments - Forschungsportal der Justus-Liebig-Universität Gießen:

Journalartikel

Configural theory of why people shop for clothes: personal-attribute explanations of four stalwart segments

Autorenliste: Schuhmacher, MC; Von Janda, S; Woodside, A

Jahr der Veröffentlichung: 2014

Seiten: 1-25

Zeitschrift: Journal of Global Fashion Marketing

Bandnummer: 5

Heftnummer: 1

DOI Link: https://doi.org/10.1080/20932685.2013.857822

URL: https://www.researchgate.net/publication/271926954_Configural_theory_of_why_people_shop_for_clothes_Personal-attribute_explanations_of_four_stalwart_segments

Verlag: Taylor and Francis Group

Abstract:

The study here applies fuzzy set qualitative comparative analysis (QCA) to offer configurations that are sufficient to identify “Clotheshorses”, “Clothesaholics”, “Clothesgourmands” and “Clothesnegators”. In contrast to prior literature investigating only clothes shopping frequency, we find these four clothes shopper types are different with regard to the perceived “importance of dressing well”. The findings demonstrate the existence of these four stalwart segments.

Autoren/Herausgeber

- Uni.-Prof. Dr. Monika Christine Schuhmacher

Zitierstile

Harvard-Zitierstil: Schuhmacher, M., Von Janda, S. and Woodside, A. (2014) Configural theory of why people shop for clothes: personal-attribute explanations of four stalwart segments, Journal of Global Fashion Marketing, 5(1), pp. 1-25. https://doi.org/10.1080/20932685.2013.857822

APA-Zitierstil: Schuhmacher, M., Von Janda, S., & Woodside, A. (2014). Configural theory of why people shop for clothes: personal-attribute explanations of four stalwart segments. Journal of Global Fashion Marketing. 5(1), 1-25. https://doi.org/10.1080/20932685.2013.857822