Configural theory of why people shop for clothes: personal-attribute explanations of four stalwart segments - Research portal of Justus Liebig University Giessen:

Journal article

Configural theory of why people shop for clothes: personal-attribute explanations of four stalwart segments

Authors list: Schuhmacher, MC; Von Janda, S; Woodside, A

Publication year: 2014

Pages: 1-25

Journal: Journal of Global Fashion Marketing

Volume number: 5

Issue number: 1

DOI Link: https://doi.org/10.1080/20932685.2013.857822

URL: https://www.researchgate.net/publication/271926954_Configural_theory_of_why_people_shop_for_clothes_Personal-attribute_explanations_of_four_stalwart_segments

Publisher: Taylor and Francis Group

Abstract:

The study here applies fuzzy set qualitative comparative analysis (QCA) to offer configurations that are sufficient to identify “Clotheshorses”, “Clothesaholics”, “Clothesgourmands” and “Clothesnegators”. In contrast to prior literature investigating only clothes shopping frequency, we find these four clothes shopper types are different with regard to the perceived “importance of dressing well”. The findings demonstrate the existence of these four stalwart segments.

Authors/Editors

- Uni.-Prof. Dr. Monika Christine Schuhmacher

Citation Styles

Harvard Citation style: Schuhmacher, M., Von Janda, S. and Woodside, A. (2014) Configural theory of why people shop for clothes: personal-attribute explanations of four stalwart segments, Journal of Global Fashion Marketing, 5(1), pp. 1-25. https://doi.org/10.1080/20932685.2013.857822

APA Citation style: Schuhmacher, M., Von Janda, S., & Woodside, A. (2014). Configural theory of why people shop for clothes: personal-attribute explanations of four stalwart segments. Journal of Global Fashion Marketing. 5(1), 1-25. https://doi.org/10.1080/20932685.2013.857822