Amazon: International Expansion of an E-tailer”. End of Part Case Study - Research portal of Justus Liebig University Giessen:

Contribution in an anthology

Amazon: International Expansion of an E-tailer”. End of Part Case Study

Authors list: Heß, Silke; Schuhmacher, Monika C.

Appeared in: Marketing Management. A Contemporary Perspective

Editor list: Homburg, Christian; Kuester, Sabine; Krohmer, Harley

Publication year: 2009

Pages: 455-462

ISBN: 978-0-07-711724-5

Authors/Editors

- Uni.-Prof. Dr. Monika Christine Schuhmacher

Citation Styles

Harvard Citation style: Heß, S. and Schuhmacher, M. (2009) Amazon: International Expansion of an E-tailer”. End of Part Case Study, in Homburg, C., Kuester, S. and Krohmer, H. (eds.) Marketing Management. A Contemporary Perspective. London: McGraw-Hill, pp. 455-462

APA Citation style: Heß, S., & Schuhmacher, M. (2009). Amazon: International Expansion of an E-tailer”. End of Part Case Study. In Homburg, C., Kuester, S., & Krohmer, H. (Eds.), Marketing Management. A Contemporary Perspective (pp. 455-462). McGraw-Hill.