Re-Inventing the Wheel? How to develop innovations for consumers at the bottom of the economic pyramid - Forschungsportal der Justus-Liebig-Universität Gießen:

Meeting Abstract

Re-Inventing the Wheel? How to develop innovations for consumers at the bottom of the economic pyramid

Autorenliste: Janda, Sergej von; Schuhmacher, Monika C.; Kuester, Sabine

Erschienen in: Marketing in the Age of Data

Herausgeberliste: Knoeferle, Klemens

Jahr der Veröffentlichung: 2016

Seiten: 74-74

ISBN: 978-82-8247-284-5

Konferenz: 2016 EMAC Conference

Autoren/Herausgeber

- Uni.-Prof. Dr. Monika Christine Schuhmacher

Zitierstile

Harvard-Zitierstil: Janda, S., Schuhmacher, M. and Kuester, S. (2016) Re-Inventing the Wheel? How to develop innovations for consumers at the bottom of the economic pyramid, in Knoeferle, K. (ed.) Marketing in the Age of Data. Oslo: BI Norwegian Business School. p. 74

APA-Zitierstil: Janda, S., Schuhmacher, M., & Kuester, S. (2016). Re-Inventing the Wheel? How to develop innovations for consumers at the bottom of the economic pyramid. In Knoeferle, K. (Ed.), Marketing in the Age of Data. (pp. 74). BI Norwegian Business School.