Re-Inventing the Wheel? How to develop innovations for consumers at the bottom of the economic pyramid - Research portal of Justus Liebig University Giessen:

Meeting Abstract

Re-Inventing the Wheel? How to develop innovations for consumers at the bottom of the economic pyramid

Authors list: Janda, Sergej von; Schuhmacher, Monika C.; Kuester, Sabine

Appeared in: Marketing in the Age of Data

Editor list: Knoeferle, Klemens

Publication year: 2016

Pages: 74-74

ISBN: 978-82-8247-284-5

Conference: 2016 EMAC Conference

Authors/Editors

- Uni.-Prof. Dr. Monika Christine Schuhmacher

Citation Styles

Harvard Citation style: Janda, S., Schuhmacher, M. and Kuester, S. (2016) Re-Inventing the Wheel? How to develop innovations for consumers at the bottom of the economic pyramid, in Knoeferle, K. (ed.) Marketing in the Age of Data. Oslo: BI Norwegian Business School. p. 74

APA Citation style: Janda, S., Schuhmacher, M., & Kuester, S. (2016). Re-Inventing the Wheel? How to develop innovations for consumers at the bottom of the economic pyramid. In Knoeferle, K. (Ed.), Marketing in the Age of Data. (pp. 74). BI Norwegian Business School.