Konferenzpaper
Autorenliste: Welle, Markus; Kuester, Sabine; Schuhmacher, Monika C.
Erschienen in: Understanding complexity, transforming the marketplace
Herausgeberliste: Lam, Son K.; Giesler, Markus; Luo, Xueming
Jahr der Veröffentlichung: 2019
ISBN: 978-0-87757-003-5
URL: https://www.ama.org/wp-content/uploads/2019/02/2019-AMA-Winter-Academic-Conference.pdf
Konferenz: 2019 AMA Winter Academic Conference
Serientitel: AMA educators proceedings
Serienzählung: 30
Zitierstile
Harvard-Zitierstil: Welle, M., Kuester, S. and Schuhmacher, M. (2019) Decision-making authority in innovation development: A dual mediation model, in Lam, S., Giesler, M. and Luo, X. (eds.) Understanding complexity, transforming the marketplace. Chicago, IL: American Marketing Association. Article ICM-11. https://www.ama.org/wp-content/uploads/2019/02/2019-AMA-Winter-Academic-Conference.pdf
APA-Zitierstil: Welle, M., Kuester, S., & Schuhmacher, M. (2019). Decision-making authority in innovation development: A dual mediation model. In Lam, S., Giesler, M., & Luo, X. (Eds.), Understanding complexity, transforming the marketplace. American Marketing Association. https://www.ama.org/wp-content/uploads/2019/02/2019-AMA-Winter-Academic-Conference.pdf
