Conference paper

Decision-making authority in innovation development: A dual mediation model


Authors listWelle, Markus; Kuester, Sabine; Schuhmacher, Monika C.

Appeared inUnderstanding complexity, transforming the marketplace

Editor listLam, Son K.; Giesler, Markus; Luo, Xueming

Publication year2019

ISBN978-0-87757-003-5

URLhttps://www.ama.org/wp-content/uploads/2019/02/2019-AMA-Winter-Academic-Conference.pdf

Conference2019 AMA Winter Academic Conference

Title of seriesAMA educators proceedings

Number in series30



Citation Styles

Harvard Citation styleWelle, M., Kuester, S. and Schuhmacher, M. (2019) Decision-making authority in innovation development: A dual mediation model, in Lam, S., Giesler, M. and Luo, X. (eds.) Understanding complexity, transforming the marketplace. Chicago, IL: American Marketing Association. Article ICM-11. https://www.ama.org/wp-content/uploads/2019/02/2019-AMA-Winter-Academic-Conference.pdf

APA Citation styleWelle, M., Kuester, S., & Schuhmacher, M. (2019). Decision-making authority in innovation development: A dual mediation model. In Lam, S., Giesler, M., & Luo, X. (Eds.), Understanding complexity, transforming the marketplace. American Marketing Association. https://www.ama.org/wp-content/uploads/2019/02/2019-AMA-Winter-Academic-Conference.pdf


Last updated on 2025-21-05 at 17:02