Conference paper
Authors list: Welle, Markus; Kuester, Sabine; Schuhmacher, Monika C.
Appeared in: Understanding complexity, transforming the marketplace
Editor list: Lam, Son K.; Giesler, Markus; Luo, Xueming
Publication year: 2019
ISBN: 978-0-87757-003-5
URL: https://www.ama.org/wp-content/uploads/2019/02/2019-AMA-Winter-Academic-Conference.pdf
Conference: 2019 AMA Winter Academic Conference
Title of series: AMA educators proceedings
Number in series: 30
Citation Styles
Harvard Citation style: Welle, M., Kuester, S. and Schuhmacher, M. (2019) Decision-making authority in innovation development: A dual mediation model, in Lam, S., Giesler, M. and Luo, X. (eds.) Understanding complexity, transforming the marketplace. Chicago, IL: American Marketing Association. Article ICM-11. https://www.ama.org/wp-content/uploads/2019/02/2019-AMA-Winter-Academic-Conference.pdf
APA Citation style: Welle, M., Kuester, S., & Schuhmacher, M. (2019). Decision-making authority in innovation development: A dual mediation model. In Lam, S., Giesler, M., & Luo, X. (Eds.), Understanding complexity, transforming the marketplace. American Marketing Association. https://www.ama.org/wp-content/uploads/2019/02/2019-AMA-Winter-Academic-Conference.pdf