Is There no Time like the Present? An Investigation of Hold Decisions in the Innovation Process - Research portal of Justus Liebig University Giessen:

Conference paper

Is There no Time like the Present? An Investigation of Hold Decisions in the Innovation Process

Authors list: Reinartz, Dominik; Kuester, Sabine; Schuhmacher, Monika C.

Appeared in: Better Marketing for a Better World

Editor list: Chandy, Rajesh; Inman, Jeffrey; Moorman, Christine

Publication year: 2017

Pages: G-3-G-4

ISBN: 0-87757-361-1

URL: https://research.ou.nl/files/31509291/2017

Conference: 2017 Winter AMA Conference

Title of series: AMA educators proceedings

Number in series: 28

Authors/Editors

- Uni.-Prof. Dr. Monika Christine Schuhmacher

Citation Styles

Harvard Citation style: Reinartz, D., Kuester, S. and Schuhmacher, M. (2017) Is There no Time like the Present? An Investigation of Hold Decisions in the Innovation Process, in Chandy, R., Inman, J. and Moorman, C. (eds.) Better Marketing for a Better World. Chicago, IL: American Marketing Association. pp. G-3-G-4. https://research.ou.nl/files/31509291/2017

APA Citation style: Reinartz, D., Kuester, S., & Schuhmacher, M. (2017). Is There no Time like the Present? An Investigation of Hold Decisions in the Innovation Process. In Chandy, R., Inman, J., & Moorman, C. (Eds.), Better Marketing for a Better World. (pp. G-3-G-4). American Marketing Association. https://research.ou.nl/files/31509291/2017