Konferenzpaper
Autorenliste: Konya-Baumbach, Elisa; Schuhmacher, Monika C.; Kuester, Sabine
Erschienen in: Better Marketing for a Better World
Herausgeberliste: Chandy, Rajesh; Inman, Jeffrey; Moorman, Christine
Jahr der Veröffentlichung: 2017
Seiten: G-18-G-19
ISBN: 0-87757-361-1
URL: https://research.ou.nl/files/31509291/2017
Konferenz: 2017 Winter AMA Conference
Serientitel: AMA educators proceedings
Serienzählung: 28
Zitierstile
Harvard-Zitierstil: Konya-Baumbach, E., Schuhmacher, M. and Kuester, S. (2017) Initial Trust as an Informational Feeling for the Adoption of Digital Innovations, in Chandy, R., Inman, J. and Moorman, C. (eds.) Better Marketing for a Better World. Chicago, IL: American Marketing Association. pp. G-18-G-19. https://research.ou.nl/files/31509291/2017
APA-Zitierstil: Konya-Baumbach, E., Schuhmacher, M., & Kuester, S. (2017). Initial Trust as an Informational Feeling for the Adoption of Digital Innovations. In Chandy, R., Inman, J., & Moorman, C. (Eds.), Better Marketing for a Better World. (pp. G-18-G-19). American Marketing Association. https://research.ou.nl/files/31509291/2017
