Conference paper
Authors list: Konya-Baumbach, Elisa; Schuhmacher, Monika C.; Kuester, Sabine
Appeared in: Better Marketing for a Better World
Editor list: Chandy, Rajesh; Inman, Jeffrey; Moorman, Christine
Publication year: 2017
Pages: G-18-G-19
ISBN: 0-87757-361-1
URL: https://research.ou.nl/files/31509291/2017
Conference: 2017 Winter AMA Conference
Title of series: AMA educators proceedings
Number in series: 28
Citation Styles
Harvard Citation style: Konya-Baumbach, E., Schuhmacher, M. and Kuester, S. (2017) Initial Trust as an Informational Feeling for the Adoption of Digital Innovations, in Chandy, R., Inman, J. and Moorman, C. (eds.) Better Marketing for a Better World. Chicago, IL: American Marketing Association. pp. G-18-G-19. https://research.ou.nl/files/31509291/2017
APA Citation style: Konya-Baumbach, E., Schuhmacher, M., & Kuester, S. (2017). Initial Trust as an Informational Feeling for the Adoption of Digital Innovations. In Chandy, R., Inman, J., & Moorman, C. (Eds.), Better Marketing for a Better World. (pp. G-18-G-19). American Marketing Association. https://research.ou.nl/files/31509291/2017
