Reverse Innovation: How to Use Emerging Markets as a Source of Corporate Competitive Advantage - Research portal of Justus Liebig University Giessen:

Conference paper

Reverse Innovation: How to Use Emerging Markets as a Source of Corporate Competitive Advantage

Authors list: Von Janda, Sergej; Schuhmacher, Monika C.; Kuester, Sabine

Appeared in: Better Marketing for a Better World

Editor list: Chandy, Rajesh; Inman, Jeffrey; Moorman, Christine

Publication year: 2017

Pages: I-3-I-4

ISBN: 0-87757-361-1

URL: https://research.ou.nl/files/31509291/2017

Conference: 2017 Winter AMA Conference

Title of series: AMA educators proceedings

Number in series: 28

Authors/Editors

- Uni.-Prof. Dr. Monika Christine Schuhmacher

Citation Styles

Harvard Citation style: Von Janda, S., Schuhmacher, M. and Kuester, S. (2017) Reverse Innovation: How to Use Emerging Markets as a Source of Corporate Competitive Advantage, in Chandy, R., Inman, J. and Moorman, C. (eds.) Better Marketing for a Better World. Chicago, IL: American Marketing Association. pp. I-3-I-4. https://research.ou.nl/files/31509291/2017

APA Citation style: Von Janda, S., Schuhmacher, M., & Kuester, S. (2017). Reverse Innovation: How to Use Emerging Markets as a Source of Corporate Competitive Advantage. In Chandy, R., Inman, J., & Moorman, C. (Eds.), Better Marketing for a Better World. (pp. I-3-I-4). American Marketing Association. https://research.ou.nl/files/31509291/2017