Instruments to overcome the negative influence of country-of-origin on the adoption of a radical innovation - Forschungsportal der Justus-Liebig-Universität Gießen:

Konferenzpaper

Instruments to overcome the negative influence of country-of-origin on the adoption of a radical innovation

Autorenliste: Schuhmacher, Monika C.; Kuester, Sabine; Winkler, Manolo

Erschienen in: Marketing to Citizens: Going beyond Customers and Consumers

Herausgeberliste: Rita, Paulo

Jahr der Veröffentlichung: 2012

ISBN: 978-989-732-004-0

URL: https://nbn-resolving.org/urn:nbn:de:bsz:180-madoc-315842

Konferenz: 41th EMAC Conference

Autoren/Herausgeber

- Uni.-Prof. Dr. Monika Christine Schuhmacher

Zitierstile

Harvard-Zitierstil: Schuhmacher, M., Kuester, S. and Winkler, M. (2012) Instruments to overcome the negative influence of country-of-origin on the adoption of a radical innovation, in Rita, P. (ed.) Marketing to Citizens: Going beyond Customers and Consumers. Brussels: EMAC. https://nbn-resolving.org/urn:nbn:de:bsz:180-madoc-315842

APA-Zitierstil: Schuhmacher, M., Kuester, S., & Winkler, M. (2012). Instruments to overcome the negative influence of country-of-origin on the adoption of a radical innovation. In Rita, P. (Ed.), Marketing to Citizens: Going beyond Customers and Consumers. EMAC. https://nbn-resolving.org/urn:nbn:de:bsz:180-madoc-315842