Instruments to overcome the negative influence of country-of-origin on the adoption of a radical innovation - Research portal of Justus Liebig University Giessen:

Conference paper

Instruments to overcome the negative influence of country-of-origin on the adoption of a radical innovation

Authors list: Schuhmacher, Monika C.; Kuester, Sabine; Winkler, Manolo

Appeared in: Marketing to Citizens: Going beyond Customers and Consumers

Editor list: Rita, Paulo

Publication year: 2012

ISBN: 978-989-732-004-0

URL: https://nbn-resolving.org/urn:nbn:de:bsz:180-madoc-315842

Conference: 41th EMAC Conference

Authors/Editors

- Uni.-Prof. Dr. Monika Christine Schuhmacher

Citation Styles

Harvard Citation style: Schuhmacher, M., Kuester, S. and Winkler, M. (2012) Instruments to overcome the negative influence of country-of-origin on the adoption of a radical innovation, in Rita, P. (ed.) Marketing to Citizens: Going beyond Customers and Consumers. Brussels: EMAC. https://nbn-resolving.org/urn:nbn:de:bsz:180-madoc-315842

APA Citation style: Schuhmacher, M., Kuester, S., & Winkler, M. (2012). Instruments to overcome the negative influence of country-of-origin on the adoption of a radical innovation. In Rita, P. (Ed.), Marketing to Citizens: Going beyond Customers and Consumers. EMAC. https://nbn-resolving.org/urn:nbn:de:bsz:180-madoc-315842