Price complexity and perceptions of price fairness: The moderating effect of need for cognition - Forschungsportal der Justus-Liebig-Universität Gießen:

Konferenzpaper

Price complexity and perceptions of price fairness: The moderating effect of need for cognition

Autorenliste: Kuester, Sabine; Broermann, Barbara; Feurer, Sven; Schuhmacher, Monika C.

Erschienen in: Marketing Theory and Applications

Herausgeberliste: Bharadwaj, Sundar

Jahr der Veröffentlichung: 2012

ISBN: 978-1-62276-649-9

URL: https://nbn-resolving.org/urn:nbn:de:bsz:180-madoc-310417

Konferenz: 2012 AMA Marketing Winter Educators' Conference

Autoren/Herausgeber

- Uni.-Prof. Dr. Monika Christine Schuhmacher

Zitierstile

Harvard-Zitierstil: Kuester, S., Broermann, B., Feurer, S. and Schuhmacher, M. (2012) Price complexity and perceptions of price fairness: The moderating effect of need for cognition, in Bharadwaj, S. (ed.) Marketing Theory and Applications. Chicago, Ill.: American Marketing Association. https://nbn-resolving.org/urn:nbn:de:bsz:180-madoc-310417

APA-Zitierstil: Kuester, S., Broermann, B., Feurer, S., & Schuhmacher, M. (2012). Price complexity and perceptions of price fairness: The moderating effect of need for cognition. In Bharadwaj, S. (Ed.), Marketing Theory and Applications. American Marketing Association. https://nbn-resolving.org/urn:nbn:de:bsz:180-madoc-310417