Price complexity and perceptions of price fairness: The moderating effect of need for cognition - Research portal of Justus Liebig University Giessen:

Conference paper

Price complexity and perceptions of price fairness: The moderating effect of need for cognition

Authors list: Kuester, Sabine; Broermann, Barbara; Feurer, Sven; Schuhmacher, Monika C.

Appeared in: Marketing Theory and Applications

Editor list: Bharadwaj, Sundar

Publication year: 2012

ISBN: 978-1-62276-649-9

URL: https://nbn-resolving.org/urn:nbn:de:bsz:180-madoc-310417

Conference: 2012 AMA Marketing Winter Educators' Conference

Authors/Editors

- Uni.-Prof. Dr. Monika Christine Schuhmacher

Citation Styles

Harvard Citation style: Kuester, S., Broermann, B., Feurer, S. and Schuhmacher, M. (2012) Price complexity and perceptions of price fairness: The moderating effect of need for cognition, in Bharadwaj, S. (ed.) Marketing Theory and Applications. Chicago, Ill.: American Marketing Association. https://nbn-resolving.org/urn:nbn:de:bsz:180-madoc-310417

APA Citation style: Kuester, S., Broermann, B., Feurer, S., & Schuhmacher, M. (2012). Price complexity and perceptions of price fairness: The moderating effect of need for cognition. In Bharadwaj, S. (Ed.), Marketing Theory and Applications. American Marketing Association. https://nbn-resolving.org/urn:nbn:de:bsz:180-madoc-310417