Konferenzpaper

Erschienen in: Marketing Theory and Applications

Herausgeberliste: Bharadwaj, Sundar

Jahr der Veröffentlichung: 2012

ISBN: 978-1-62276-649-9

URL: https://nbn-resolving.org/urn:nbn:de:bsz:180-madoc-310374

Konferenz: 2012 AMA Marketing Winter Educators' Conference

Harvard-Zitierstil: Schuhmacher, M., Kuester, S. and Feurer, S. (2012) Co-creation in new service development: An experiment, in Bharadwaj, S. (ed.) Marketing Theory and Applications. Chicago, Ill.: American Marketing Association. https://nbn-resolving.org/urn:nbn:de:bsz:180-madoc-310374

APA-Zitierstil: Schuhmacher, M., Kuester, S., & Feurer, S. (2012). Co-creation in new service development: An experiment. In Bharadwaj, S. (Ed.), Marketing Theory and Applications. American Marketing Association. https://nbn-resolving.org/urn:nbn:de:bsz:180-madoc-310374