Conference paper

Co-creation in new service development: An experiment


Authors list:  Schuhmacher, Monika C.; Kuester, Sabine; Feurer, Sven

Appeared in: Marketing Theory and Applications

Editor list: Bharadwaj, Sundar

Publication year: 2012

ISBN: 978-1-62276-649-9

URL: https://nbn-resolving.org/urn:nbn:de:bsz:180-madoc-310374

Conference: 2012 AMA Marketing Winter Educators' Conference



Citation Styles

Harvard Citation style: Schuhmacher, M., Kuester, S. and Feurer, S. (2012) Co-creation in new service development: An experiment, in Bharadwaj, S. (ed.) Marketing Theory and Applications. Chicago, Ill.: American Marketing Association. https://nbn-resolving.org/urn:nbn:de:bsz:180-madoc-310374

APA Citation style: Schuhmacher, M., Kuester, S., & Feurer, S. (2012). Co-creation in new service development: An experiment. In Bharadwaj, S. (Ed.), Marketing Theory and Applications. American Marketing Association. https://nbn-resolving.org/urn:nbn:de:bsz:180-madoc-310374


Last updated on 2025-21-05 at 17:02