Pricing New Service for Consumer Acceptance: The Influence of Consumer Characteristics and Expectations? - Forschungsportal der Justus-Liebig-Universität Gießen:

Meeting Abstract

Pricing New Service for Consumer Acceptance: The Influence of Consumer Characteristics and Expectations?

Autorenliste: Schuhmacher, Monika C.; Kuester, Sabine; Fertmann, Anna-Lena

Erschienen in: Paradigm shifts & interactions

Herausgeberliste: Bigné Alcañiz, J. Enrique

Jahr der Veröffentlichung: 2014

Seiten: 196-196

ISBN: 978-84-370-9453-3

URL: http://adeit.estaticos.econgres.es/2014EMAC/guia2014.pdf

Konferenz: 43rd European Marketing Academy Conference

Autoren/Herausgeber

- Uni.-Prof. Dr. Monika Christine Schuhmacher

Zitierstile

Harvard-Zitierstil: Schuhmacher, M., Kuester, S. and Fertmann, A. (2014) Pricing New Service for Consumer Acceptance: The Influence of Consumer Characteristics and Expectations?, in Bigné Alcañiz, J. (ed.) Paradigm shifts & interactions. Valencia: Universitat de Valencia. p. 196. http://adeit.estaticos.econgres.es/2014EMAC/guia2014.pdf

APA-Zitierstil: Schuhmacher, M., Kuester, S., & Fertmann, A. (2014). Pricing New Service for Consumer Acceptance: The Influence of Consumer Characteristics and Expectations?. In Bigné Alcañiz, J. (Ed.), Paradigm shifts & interactions. (pp. 196). Universitat de Valencia. http://adeit.estaticos.econgres.es/2014EMAC/guia2014.pdf