Pricing New Service for Consumer Acceptance: The Influence of Consumer Characteristics and Expectations? - Research portal of Justus Liebig University Giessen:

Meeting Abstract

Pricing New Service for Consumer Acceptance: The Influence of Consumer Characteristics and Expectations?

Authors list: Schuhmacher, Monika C.; Kuester, Sabine; Fertmann, Anna-Lena

Appeared in: Paradigm shifts & interactions

Editor list: Bigné Alcañiz, J. Enrique

Publication year: 2014

Pages: 196-196

ISBN: 978-84-370-9453-3

URL: http://adeit.estaticos.econgres.es/2014EMAC/guia2014.pdf

Conference: 43rd European Marketing Academy Conference

Authors/Editors

- Uni.-Prof. Dr. Monika Christine Schuhmacher

Citation Styles

Harvard Citation style: Schuhmacher, M., Kuester, S. and Fertmann, A. (2014) Pricing New Service for Consumer Acceptance: The Influence of Consumer Characteristics and Expectations?, in Bigné Alcañiz, J. (ed.) Paradigm shifts & interactions. Valencia: Universitat de Valencia. p. 196. http://adeit.estaticos.econgres.es/2014EMAC/guia2014.pdf

APA Citation style: Schuhmacher, M., Kuester, S., & Fertmann, A. (2014). Pricing New Service for Consumer Acceptance: The Influence of Consumer Characteristics and Expectations?. In Bigné Alcañiz, J. (Ed.), Paradigm shifts & interactions. (pp. 196). Universitat de Valencia. http://adeit.estaticos.econgres.es/2014EMAC/guia2014.pdf