Making the Intangible Tangible: Launch Decisions for Service Innovations - Forschungsportal der Justus-Liebig-Universität Gießen:

Meeting Abstract

Making the Intangible Tangible: Launch Decisions for Service Innovations

Autorenliste: Baumbach, Elisa; Schuhmacher, Monika C.; Kuester, Sabine

Erschienen in: Engaging customers

Herausgeberliste: Hunter, Gary K.; Steenburgh, Thomas J.

Jahr der Veröffentlichung: 2014

Seiten: G-9-G-10

ISBN: 978-1-63266-588-1

Konferenz: AMA Winter Marketing Educators' Conference 2014

Serientitel: AMA Educators' Proceedings

Serienzählung: 25

Autoren/Herausgeber

- Uni.-Prof. Dr. Monika Christine Schuhmacher

Zitierstile

Harvard-Zitierstil: Baumbach, E., Schuhmacher, M. and Kuester, S. (2014) Making the Intangible Tangible: Launch Decisions for Service Innovations, in Hunter, G. and Steenburgh, T. (eds.) Engaging customers. Chicago, Ill.: American Marketing Association. pp. G-9-G-10

APA-Zitierstil: Baumbach, E., Schuhmacher, M., & Kuester, S. (2014). Making the Intangible Tangible: Launch Decisions for Service Innovations. In Hunter, G., & Steenburgh, T. (Eds.), Engaging customers. (pp. G-9-G-10). American Marketing Association.