Making the Intangible Tangible: Launch Decisions for Service Innovations - Research portal of Justus Liebig University Giessen:

Meeting Abstract

Making the Intangible Tangible: Launch Decisions for Service Innovations

Authors list: Baumbach, Elisa; Schuhmacher, Monika C.; Kuester, Sabine

Appeared in: Engaging customers

Editor list: Hunter, Gary K.; Steenburgh, Thomas J.

Publication year: 2014

Pages: G-9-G-10

ISBN: 978-1-63266-588-1

Conference: AMA Winter Marketing Educators' Conference 2014

Title of series: AMA Educators' Proceedings

Number in series: 25

Authors/Editors

- Uni.-Prof. Dr. Monika Christine Schuhmacher

Citation Styles

Harvard Citation style: Baumbach, E., Schuhmacher, M. and Kuester, S. (2014) Making the Intangible Tangible: Launch Decisions for Service Innovations, in Hunter, G. and Steenburgh, T. (eds.) Engaging customers. Chicago, Ill.: American Marketing Association. pp. G-9-G-10

APA Citation style: Baumbach, E., Schuhmacher, M., & Kuester, S. (2014). Making the Intangible Tangible: Launch Decisions for Service Innovations. In Hunter, G., & Steenburgh, T. (Eds.), Engaging customers. (pp. G-9-G-10). American Marketing Association.